CREATIVE MARKETING • PARTNERSHIPS • STORYTELLING • GLOBAL & LOCAL ACTIVATIONS • CULTURE INDUSTRY • INTERNATIONAL STRATEGY • CORPORATE COMMUNICATION •CREATIVE MARKETING • PARTNERSHIPS • STORYTELLING • GLOBAL & LOCAL ACTIVATIONS • CULTURE INDUSTRY • INTERNATIONAL STRATEGY • CORPORATE COMMUNICATION •
naïka
One of the strongest emerging voices in global pop, blending Caribbean roots with international mainstream. Her catalog totals hundreds of millions of streams, driven by a fast-growing worldwide fanbase.
Embedded as a senior Marketing, A&R and Strategy consultant. Co-developed release and growth strategies, led DSP relations, sourced and negotiated brand partnerships and sync opportunities, and supported collaborations and long-term international positioning as part of the artist’s core team.