A defining and uncompromising figure of contemporary hard techno worldwide. With millions of streams and headline performances at major festivals and clubs, he leads the new rave movement.

NA/CRE supports I Hate Models on creative strategy and narrative development, with a strong focus on storytelling, world-building and the design of high-impact announcement moments. The work centers on shaping a coherent artistic narrative over time, structuring deep, engaged international super-fan communities, and reinforcing the project’s cultural identity across all touchpoints.

Brand collaborations are approached selectively and only when they serve the story and the long-term vision, ensuring growth without compromising the project’s artistic DNA.