Designing creative strategies and activations that drive visibility, desirability and impact across culture and entertainment. Explore current and past projects.
CREATIVE MARKETING • PARTNERSHIPS • STORYTELLING • GLOBAL & LOCAL ACTIVATIONS • CULTURE INDUSTRY • INTERNATIONAL STRATEGY • CORPORATE COMMUNICATION •CREATIVE MARKETING • PARTNERSHIPS • STORYTELLING • GLOBAL & LOCAL ACTIVATIONS • CULTURE INDUSTRY • INTERNATIONAL STRATEGY • CORPORATE COMMUNICATION •
Led global marketing, release strategy and international coordination across 15+ territories. Designed and executed large-scale campaigns and platform partnerships (TikTok, Spotify, YouTube), contributing to 900M+ streams, 140M+ TikTok views, +1.5M social growth, and the sell-out of Stade de France (80,000 tickets in 3 minutes). Developed major brand collaborations including Netflix, Mercedes-Benz and McDonald’s.
Embedded as a senior Marketing, A&R and Strategy consultant. Co-developed release and growth strategies, led DSP relations, sourced and negotiated brand partnerships and sync opportunities, and supported collaborations and long-term international positioning as part of the artist’s core team.
Advising on a special project spanning A&R guidance, business development, marketing supervision and international strategy. Supporting the articulation of a long-term vision connecting creative direction with global commercial opportunities.
Provided international performance strategy, supporting high-profile cultural moments across fashion, music and live events. Helped position the artist within global cultural ecosystems through curated performances and creative storytelling.
Advised on European tour marketing strategy and creative concept ideation. Supported the development of original tour narratives and facilitated strategic connections with key European industry players to strengthen visibility and audience engagement across markets.